Second place in Babson Challenge

A new startup at Nord university in Bodø, Seacirc, shared second place with another business at Babson Challenge 2018. They are an environmental consultant company that will provide their clients with the tools on how to go plastic free.  

Stina Skånhoff and Marilena Frye, founders of Seacirc, are very proud of their idea and hard work. With a startup like this, they could really make a change.

– The recognition from the judges is extremely valuable to us. It’s a huge honor, says Frye, CEO at Seacirc.

The Babson Collaborative Student Challenge 2018

The Babson Collaborative is a international competition were they invites students from member schools from all over the world to participate in a project that will expose them to the UN Sustainable Development Goals, this will challenge them to think about these goals in the context of business opportunities.

There are some requirements that the business must consider entering the competition. The concept must be relevant to one or more UN Sustainable Development Goals. Each business has to submit up to 10 slides describing who the customer is, the target market and the market size; and how the business can make money and the social impact.

Skånhoff and Frye was one of 80 teams and 300 students participating in the challenge. They got an email with the information that they shared second place with another business. They also got extensive feedback and ideas on how to improve the business further.

Changing the future

Seacirc is an environmental consultant company that will provide their clients with the tools on how to go plastic free. Seacirc wants to reduce the amount of plastic used by businesses, and the end goal of the process is to reward them with a “plastic-free” label.

This label can be used as an important marketing tool for communicating their dedication to waste reduction focusing on plastic.

The girls developes their ideas using post-it stickers.

– The label will become increasingly more important as consumers get more aware of the consequences of plastic pollution, and therefore want to choose the products or services with the least negative environmental impact, says Skånhoff.

First, Seacirc is going to make Nord university the first plastic free university in the world. This project will start in the autumn. They are cooperating with IRIS, the local waste management company, and also the local government.


Seacirc’s long term future plan is to start in Norway, expand to Europe and then worldwide. Check out their Facebook for more information.

Stina Skånhoff and Marilena Frye are proud of their work with Seacirc.

Stina and Marilena has their own office in the attic at the Engage Center in Bodø.