Trondheim Slush’D 2021: From Startup To Scaleup

After a successful debut, Trondheim Slush’D is coming next year with a new concept of a hybrid physical and digital event. The Trondheim Slush’D team is currently working on setting a date for the event for 2021

By Daniil Liaimer, project manager of Trondheim Slush’D

Entrepreneurship has never been a straightforward nor predictable path and Covid-19 certainly didn’t help. In general terms (pardon my dire oversimplification) you identify a problem, you validate that problem and seek out to identify a solution and a customer for that solution. In the beginning you might have some early traction, a couple daring or desperate (preferably both) pilot customers willing to try out your solution. Maybe, through a combination of hard work, perseverance and luck you start seeing product market fit. What now?

Identifying the challenges

What you usually find at tech and entrepreneurship conferences is a lineup of inspirational  keynotes and discussion on the next big thing, and as awe-inspiring as that can be, inspiration has never built a prototype.

At Slush you get help that inspires you, not inspiration that doesn’t help you.  You are inspired not by the grand war stories of success, but by your own, cloudy, tumultuous path becoming just a bit clearer. That next insight, hire or partner coming to light, allowing you to take action. Slush is about real, tangible help for founders to achieve the future they have envisioned.

Keep you updated and see the own website of Trondheim Slush’D.


Earlier this year, we in the Trondheim Slush’D team set out on the task of identifying the challenges Norwegian entrepreneurs face, in hope of singling out a concrete problem, an area to target and address. Turns out that finding an answer to that question is not exactly a straightforward path. The first half of 2020 was spent looking for an answer through numerous interviews and conversations with up-and-coming founders, venture capitalists and other ecosystem players.

Entrepreneurship is a practice full of uncertainty and always will be. There is no golden playbook, and no two companies are built the same way .One will always face new challenges, new obstacles to overcome, both big and small. However, there was a recurring sentiment across all the conversations we had; Norway has many brilliant early stage founders, and early stage funding is plentiful.  The challenge we see is that there are not many that manage to transition towards scaling their business.

What we in Trondheim Slush’D found through our research is that the primary challenge Norwegian founders face today is growth

As Paul Graham of Y Combinator famously said in his 2012 essay;

A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit.” The only essential thing is growth.

Naturally, growth itself is not a challenge unique to the Norwegian entrepreneurs, but Slush’D focuses on the local aspects. How do we scale globally from the Norwegian market? How to think about recruiting for growth ? How should we think about inclusion and diversity when scaling our team and product? Trondheim Slush’D will approach the challenge of growth through a Norwegian lens, addressing the unique challenges and opportunities that exist here. 

Hence, the theme of Trondheim Slush’D 2020 is; “From Startup to Scaleup”. In November entrepreneurs will have the opportunity to hear experienced founders share their lessons, give actionable advice, and mentoring the next wave of ambitious entrepreneurs on scaling their team, their product and conquering new markets! 

All to help founders prepare for, and think about how they will scale from day 1 to execute their transition from a small startup to a growing, thriving company. 

Learning from those who’ve walked the path

So founders, come to Trondheim Slush’D not for networking and inspiration. Come if your time is best spent learning from those who’ve walked the path before you, and take a small break from building your breakthrough.

To help us help you, I encourage you to be proactive!  If you have an idea, a topic, a problem you are pondering, don’t hesitate to reach out. We’re doing this for you. 

And students, we are looking for you who want to help founders in Trondheim/ Norway build and deliver the next wave of game-changing products and services. By joining the core team you are put in the midst of the entrepreneurial ecosystem, with a unique opportunity to learn from experienced entrepreneurs and investors, while building something together.

We are especially looking for someone with marketing experience joining the core team, but we are open for all those passionate about entrepreneurship and willing to put in the effort.

Later this fall we will also open for volunteering at the event itself, so please don’t hesitate to reach out if you are interested!


Slush is one of the world’s leading startup and tech events, having grown from a 300-person assembly in Helsinki to gathering 25,000 attendees in 2019, with over 3,500 startups, 2,000 investors and 600 journalists coming in from over a hundred countries to participate.

Despite now being a  community of true global magnitude, the mission of Slush remains the same: to create and help the next generation of groundbreaking entrepreneurs.

Slush’D is a new concept by Slush, pioneered here in Trondheim in 2019 with the aim of activating and accelerating the

development of startup ecosystems, and connecting them across Europe.

Trondheim Slush’D is a project driven by a dedicated independent team of local entrepreneurs, students, community builders and Slush alumni.

The next event will be in 2021.

Daniil Liaimer, project manager, Trondheim Slush’D 2021
Phone: +47 91991041