What do you do when you're starting a new course on Innovation? You'll need to think like an entrepreneur yourself - sense an opportunity, act on it, and mobilize resources and people to make it happen.

The audience is sitting in their woolen pajamas, eating mackerel in tomato sauce, and ready to give you their money. Some are in Alta, some are in Oslo, some are in Trondheim – and there is even a few tuning in from Kyoto, Japan.